The effects of the standardized instagram disclosure for micro- and meso-influencers

By Sophie C. Boerman. Computers in Human Behavior, 2020

365 citations recorded by the source corpus.

Abstract Social media influencers – such as the ‘Instafamous’ – are required to disclose any commercial relationship. To achieve transparency, Instagram has introduced a standardized disclosure (‘Paid partnership with [brand]’). This study examined whether this disclosure effectively raises ad recognition, and how this consequently affects consumers' responses to the message, influencer, and brand. Additionally, the effects of the disclosure were compared between micro- (

Subfields: Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/59fff197a712847590a3c5b525a6020b94021350

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Citations in the corpus

The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing (2021, background): “The fact is that people are normally economic men who prefer to spend little cognitive effort when there is no need to spend much (Bohner et al., 1995).”
‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry (2020, methodology): “In the fashion industry, Instagram is the most used platform by opinion leaders (Casaló et al., 2018; Arora et al., 2019; Boerman, 2020).”
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers (2021, background): “…found that sponsorship disclosure enhanced social media users’ ad recognition and persuasion knowledge and thus lessened the persuasive impact (e.g., Boerman 2020; Boerman, Willemsen, and van der Aa 2017; De Veirman and Hudders 2020; Stubb and Colliander 2019); a few studies, however, have…”
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value (2021, background): “…models that explain the effect of influencers on variables such as materialism (Lou & Kim, 2019), trustworthiness (Su et al., 2020) or brand recall (Boerman, 2020), and their influence on behavioural outcomes such as eWOM (Dhanesh & Duthler, 2019), purchase intention (e.g. Lou & Kim, 2019; Lou &…”
Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity (2021, background): “Celebrities’ large and positive impacts on advertising have extended to social media because of their massive numbers of followers and wide reach (Boerman 2020).”