Yi-Fen Chen
Marketing · 2006–2016
A researcher in the Science corpus: 3 papers; trusts 5 researchers and is trusted by 6 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 28 citations into it; #2,555 of 6,289 by trust here, #1,774 by citations
- Sociology and Political Science — 16 citations into it; #9,567 of 22,756 by trust here, #6,224 by citations
- Management Science and Operations Research — 5 citations into it
- Safety Research — 5 citations into it
Whom Yi-Fen Chen trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Utpal M. Dholakia
- Abhijit Banerjee
- Amos Tversky
- Sylvain Senecal
- R. Peterson
- Daniel Kahneman
- Suman Basuroy
Who trusts Yi-Fen Chen overall
Papers from Yi-Fen Chen's perspective
Ordered by how strongly the researchers Yi-Fen Chen trusts endorse each paper. Same corpus, a different order for every researcher.
- A Simple Model of Herd Behavior
- Coveted or Overlooked? The Psychology of Bidding for Comparable Listings in Digital Auctions
- E-satisfaction: an initial examination
- Attribution theory in social psychology
- Attributional Thoughts about Consumer Behavior
- Social learning in a heterogeneous population: technology diffusion in the Indian Green Revolution
- The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective
- Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet (International Journal of Electronic Commerce)
- Internet forums as influential sources of consumer information
- Customerization: The next revolution in mass customization
Their papers
- Herding in online product choice (2006) — 473 citations
- Herd behavior in purchasing books online (2008) — 318 citations
- Are humans rational? Exploring factors influencing impulse buying intention and continuous impulse buying intention (2016) — 95 citations