Are humans rational? Exploring factors influencing impulse buying intention and continuous impulse buying intention

By Yi-Fen Chen, Ruowei Wang. 2016

95 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing

View Paper: https://www.semanticscholar.org/paper/fa8c754c92ab1943cd50721fefcd4449c8c56d8d