Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet

By Thorsten Hennig-Thurau, Gianfranco Walsh. International Journal of Electronic Commerce, 2003

1,023 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bd59ebfc97c2b7e5e2d01323af2af3833780612b

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In Marketing

1. Do-Hyung Park
2. Ingoo Han
3. Eric Wai Ting Ngai
4. Y. Chan
5. Jumin Lee
6. Sara Kim
7. Yunchun Wang
8. P. Wu

In Organizational Behavior and Human Resource Management

1. Ingoo Han
2. Do-Hyung Park
3. Sara Kim
4. Jumin Lee
5. Jens Sievert
6. Frank Jacob
7. Silvia Wan-Ju Liang
8. Manu Bhandari

In Sociology and Political Science

1. Raffaele Filieri
2. Eric Wai Ting Ngai
3. Y. Chan
4. Do-Hyung Park
5. Jumin Lee
6. Ingoo Han
7. Yunchun Wang
8. P. Wu

Citations in the corpus

• Herding in online product choice (2006, background): “The Internet provides various ways to obtain product-related information from consumers (Hennig-Thurau & Walsh, 2003).”
• The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011, background): “However, previous research argues that the effect of negative eWOM cannot be ignored (Hennig-Thurau and Walsh, 2003; Smith and Vogt, 1995).”
• What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions (2018, background): “As noted, a main reason consumers use eWOMmessages is to avoid making a bad purchase (e.g. Goldsmith and Horowitz 2006; Hennig-Thurau and Walsh 2003).”
• Conceptualising electronic word of mouth activity: An input‐process‐output perspective (2011, background): ““Platform” refers to an eWOM channel, which is the location of the eWOM, such as web-based opinion platforms, discussion forums, boycott web sites, and news groups (Hennig-Thurau and Walsh, 2003).”
• The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007, background): “As an independent product-information resource, on-line reviews are increasing in popularity and importance [12, 22].”
• Is This Review Believable? A Study of Factors Affecting the Credibility of Online Consumer Reviews from an ELM Perspective (2012, background): “These electronic forms of “real” (i.e., produced by human beings) consumer feedback affect readers’ consumer behavior in areas such as product awareness, beliefs, attitudes, buying intention, and other purchase decisions (Hennig-Thurau & Walsh, 2003).”
• Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations (2009, background): “For instance, Hennig-Thurau and Walsh examined eWOM readers’ motives and the corresponding impact on consumer buying and communication behavior [32].”