Promotion Effect on Endogenous Consumption

By Baohong Sun. 2005

170 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/c0509cd2ea5eba2482116c36860aaad527bb6f0e

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Citations in the corpus

Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing (2011, background): “Their analysis was extended by Sun (2005), Hendel and Nevo (2006) to allow for endogenous consumption; by Hartmann and Nair (2010) to allow for endogenous inventory accumulation across stores; and by 12Firms such as IRI incorporate this insight in practice by measuring price-elasticities from…”
Embedded Premium Promotion: Why It Works and How to Make It More Effective (2007, background): “Owing to its heterogeneous motivations, EP effects may not be limited only to capturing brand switchers, but instead could impact primary demand and increase the size of the entire pie (Arora et al. 1998, Sun 2005 ).”
A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models (2012, unknown): “…Erdem and Keane 1996; Gönül and Srinivasan 1996; Crawford and Shum 2005), dynamic quantity choice with stockpiling behavior (e.g., Erdem et al. 2003; Sun 2005; Hendel and Nevo 2006), new product/technology adoption decisions (e.g., Ackerberg 2003; Song and Chintagunta 2003; Yang and Ching 2010),…”
Endogeneity and marketing strategy research: an overview (2019, background): “As such, structural econometric models are adept at examining possible hypothetical outcomes due tomanagerial policy changes (Sun 2005), as the coefficients of the model are policy-invariant because they depend on the underlying behavior and optimization assumptions (e.g., firm behavior) of the…”
Decomposition of the Sales Impact of Promotion-Induced Stockpiling (2007, background): “Fourth, our research reinforces the emerging recognition of the importance of consumption effects due to promotion (Ailawadi and Neslin 1998; Bell, Iyer, and Padmanabhan 2002; Chan, Narasimhan, and Zhang 2004; Sun 2005).”
The Price Consideration Model of Brand Choice (2009, unknown): “In peanut butter, the logit models roughly double 26 For example, in the last five years of Marketing Science, the only paper that reports the fit to inter-purchase times for a brand choice model is Sun (2005).”
Structural Modeling in Marketing: Review and Assessment (2006, background): “Erdem et al. (2003), Hendel and Nevo (2002), Sun et al. (2003), and Sun (2005) estimate dynamic structural models on scanner panel data for frequently purchased consumer goods to examine consumer forward looking price expectations and their impact on purchase timing, brand, and quantity choice…”