Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis

By Tülin Erdem, Glenn E. Mayhew, Baohong Sun. 2001

127 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/57b7a43dce44a4da2cc329e33cf0c7ad2bf226b2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Kusum L. Ailawadi
2. Scott A. Neslin
3. Christian Lutzky
4. Karen Gedenk

In Marketing

1. Kusum L. Ailawadi
2. Scott A. Neslin
3. Christian Lutzky
4. Karen Gedenk
5. Koen Pauwels
6. Peter C. Verhoef
7. Marnik G. Dekimpe
8. Shuba Srinivasan

Citations in the corpus

• Decomposition of the Sales Impact of Promotion-Induced Stockpiling (2007, methodology): “We jointly estimate the three equations using simulated maximum likelihood (Erdem 1996; ( ) ( & ) ( ) ( ) ( &1 P j q P inc P j inc P q inc jht ht ht ht= × ×| | ), Seetharaman 2004; Sun, Neslin, and Srinivasan 2003; Train 2003).”