The Effect of Celebrity Endorsers' Perceived Credibility on Product Purchase Intention

By Chanthika Pornpitakpan. 2004

215 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7e31c182e4309679f1aef4c340076fe71901784e

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In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

The impact of the source credibility of Instagram influencers on travel intention: The mediating role of parasocial interaction (2021, background): “The studies in the relevant literature, on the other hand, found that each of the dimensions of source credibility positively impacted purchase intention, which is a behavioral intention (Hill et al., 2017; Muralidharan and Xue, 2014; Pornpitakpan, 2004; Wang and Scheinbaum, 2017).”
The chain of effects from authenticity cues to purchase intention: The role of emotions and restaurant image (2020, background): “Social psychologists suggest that individuals evaluate the credibility of information based on the characteristics of the person who delivers it (Pornpitakpan, 2004).”
Celebrity Entrepreneur Endorsement and Advertising Effectiveness (2014, background): “In a review of the source credibility literature over the past five decades, Pornpitakpan (2004) discovers that the majority of studies undertaken indicate that perceived source credibility has some degree of influence on communication effectiveness.”
When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements (2018, background): “It has positive effects on several outcomes, including attitudes toward the advertisement (Goldsmith, Lafferty, and Newell 2000), purchase intentions (Pornpitakpan 2003), and brand credibility, which ultimately influence brand equity (Spry, Pappu, and Cornwell 2011).”
Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey (2014, background): “…sufficial evidence that the three dimensions of source credibility could contribute to source effectiveness independently (Weiner and Mowen, 1985; Pornpitakpan, 2004), this study takes the position that these three dimensions of source credibility can have direct, independent effects on purchase…”
Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017, background): “For instance, Pornpitakpan (2004b) reported cultural difference in the effects of the attractiveness and trustworthiness of endorsers on persuasion.”