Customers’ cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type

By Woo Gon Kim, Y. Moon. 2009

685 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/9cf54d6947f709760a902f063ca4d9f84ce3b303

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In Organizational Behavior and Human Resource Management

Citations in the corpus

Travel for Affection: A Stimulus-Organism-Response Model of Honeymoon Tourism Experiences (2021, background): “…& Han, 2015; W. G. Kim & Moon, 2009), memories (Manthiou et al., 2017), customer satisfaction (Lam et al., 2011), perceived service quality (W. G. Kim & Moon, 2009), customer value (Wu & Li, 2018), service experience evaluation (Lam et al., 2011), and corporate image (Durna et al., 2015) have…”
The role of natural soundscape in nature-based tourism experience: an extension of the stimulus–organism–response model (2020, background): “…individual’s behavioural response and acted as one variable of behavioural response in the SOR model in tourism context (Kim et al., 2020; Lo & Wu, 2014; Min et al., 2020; Tsaur et al., 2015) and in consumption domain (Ellen & Zhang, 2014; Jang & Namkung, 2009; Kim & Moon, 2009; Ryu & Jang, 2016).”
Role of Airport Physical Environments in the Satisfaction Generation Process: Mediating the Impact of Traveller Emotion (2016, background): “Kim and Moon (2009) examined the relationships among servicescape, pleasure-feeling, perceived service quality, and revisit intention in a theme-restaurant setting.”
Festival Tourists’ Emotion, Perceived Value, and Behavioral Intentions: A Test of the Moderating Effect of Festivalscape (2011, methodology): “The result showed that the level of tourists’ emotional response has a positively significant effect on behavioral intentions (β = .39, p < .001), which confirms the previous study (Jang & Namkung, 2009; Kim & Moon, 2009; Lee et al., 2008).”
The effects of anticipatory emotions on service satisfaction and behavioral intention (2014, background): “For example, Kim and Moon (2009) found that cognitive satisfaction with servicescape aspects had no direct effect on restaurant visitors’ revisit intentions.”
The impact of the servicescape on the desire to stay in convention and exhibition centers: The case of Macao (2012, background): “According to Mehrabian and Russell (1974), individuals react o places in terms of two general and opposite forms of behavor: approach and avoidance.”
Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend (2010, positive): “Recent studies in other settings have also established the significant impact of servicescape elements on perceived quality and behavioral intentions (e.g., Kim and Moon 2009; Jang and Namkung 2009).”
The influence of emotional response to interior color on restaurant entry decision (2018, background): “Kim and Moon (2009) suggested that pleasure and service quality strongly influenced the intention to revisit.”
What Makes Airbnb Experiences Enjoyable? The Effects of Environmental Stimuli on Perceived Enjoyment and Repurchase Intention (2020, methodology): “…and social attributes, which have been consistently documented as critical to consumption experiences in other research settings such as hotels (Jani and Han 2015; I. Y. Lin 2009), restaurants (W. G. Kim and Moon 2009; I. Y. Lin and Mattila 2010), and retail stores (Hussain and Ali 2015).”