The future of competition

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Re-inventing invention: new tendencies in capitalist commodification (2006, background): “(Braudel 1977: 75)”
Ten years of value cocreation: An integrative review (2016, background): “In their foundational paper, Prahalad and Ramaswamy (2004a) define value cocreation as a joint initiative in which providers and beneficiaries create value together.”
Innovation and Virtual Environments: Towards Virtual Knowledge Brokers (2006, background): “Firms can embrace a value co-creation perspective in managing innovations with their customers (Prahalad and Ramaswamy 2004).”
The stress potential of social media in the workplace (2013, background): “The rise of peer production, crowdsourcing and co-creation are requiring a shift in organizational thinking (Prahalad & Ramaswamy 2004; Benkler 2006; Shirky 2008; Howe 2009).”
Key strategies for the successful involvement of customers in the co‐creation of new technology‐based services (2008, background): “Co-creation may be compared with the notion of customization (Prahalad and Ramaswamy, 2004).”