The Future of Competition: Co-Creating Unique Value with Customers

By Neal M. Ashkanasy. 2004

1,097 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/794edbcbca4b0dd7d736ee39cdb7de9d97b72e8e

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Citations in the corpus

The co-creative practice of forming a value proposition (2012, background): “…above quote is an example of a firm that is reorienting its business to integrate and coordinate value creating activities with consumers, embracing what can be referred to as the co-creative paradigm (e.g. Normann & Ramirez, 1993; Prahalad & Ramaswamy, 2004; Vargo & Lusch, 2004).”
Adopting a service logic for marketing (2006, background): “In this sense at least, when suppliers and customers interact, they are engaged in co-creation of value (compare Prahalad and Ramaswamy, 2004; Wikström, 1996).”
Airbnb: the future of networked hospitality businesses (2016, background): “The rise of the concept of co-creation and co-created value through value networks was initially noted by Allee (2003), Prahalad and Ramaswamy (2004).”
Insights and New Directions from Demand-Side Approaches to Technology Innovation, Entrepreneurship, and Strategic Management Research (2012, background): “By recognizing value creation from the consumer side, scholars have given new emphasis to the role of users in the innovation process (e.g., Henkel & von Hippel, 2005; Nambisan & Baron, 2010; Prahalad & Ramaswamy, 2004).”
Competing Through Business Models (2007, background): “At some level, this managerial literature is all about proposing avenues to make operational the Future of Competition as described by Prahalad and Ramaswamy (2004).”
Lean: A failed theory for public services? (2013, background): “Rather, as Prahalad and Ramaswamy (2006) suggest in the private sector context, customer focus means the customer becoming part of value-creation process through acknowledgement of their role in the co-production of services.”
The Ethical Economy of Customer Coproduction (2008, background): “While the phenomenon of customer coproduction has only recently emerged as a central concern for the academic discipline of marketing (Holt 2002, 2004; Prahalad and Ramaswamy 2000, 2004; von Hippel 2006; Zwick, Bonsu, and Darmody 2008), its origins go back much further.”
The Coming of Age of the Prosumer (2012, background): “…and work on, the prosumer and the process of prosumption, as well as in closely related ideas such as “value co-creation” (Humphreys & Grayson, 2008; Prahalad & Ramaswamy, 2002, 2004a, 2004b; Zwick, Bonsu, & Darmody, 2008); pro-am (Leadbetter & Miller, 2004); the “service-dominant logic of…”
Toolkits for Idea Competitions: A Novel Method to Integrate Users in New Product Development (2006, background): “An open innovation system consists not only of platforms like toolkits for user innovation, but demands adequate organizational values, norms, and rules (Ramirez, 1999; Prahalad and Ramaswamy, 2004).”
Projects, paths, and practices: sustaining and leveraging project-based relationships (2011, background): “Thereby, client channels may take a more or less creative role in co-developing this content (see also Prahalad & Ramaswamy, 2004; Grabher et al., 2008).”
Lean in UK Government: internal efficiency or customer service? (2013, background): “Although becoming customer-focused does not mean the firm has to become completely ‘customer orientated’, as Prahalad and Ramaswamy (2006) suggest customer focus means the customer becomes part of the unit of analysis, part of the value creation, and that the organisation works at finding…”
Measuring Users’ Value Experience on a Travel Website (e-Value) (2015, background): “Recent literature has stressed the salient role of the customer in cocreating their own value experience (Prahalad and Ramaswamy 2004; Vargo and Lusch 2004).”
Managing Distributed Innovation: Strategic Utilization of Open and User Innovation (2012, neutral): “Beyond creating product innovation, co-creation can also be a way to create value more generally (Prahalad & Ramaswamy, 2003; Vargo & Lusch, 2004).”