What is co-creation? An interactional creation framework and its implications for value creation

By Venkatram Ramaswamy, K. Ozcan. 2018

613 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8a632f548d73e5a7c566388660bce29f14dd82bd

Citations in the corpus

• Generative AI (2023, neutral): “Thus, the process of creation rather follows a co-creation pattern, that is, the practice of collaborating in different roles to align and offer diverse insights to guide a design process (Ramaswamy and Ozcan 2018).”