The New Frontier of Experience Innovation

By C. Prahalad, Venkatram Ramaswamy. 2003

788 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/cebfd6664a90d5c4f122f8e27ca6bafba5ae2350

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Citations in the corpus

Theory of value co-creation: a systematic literature review (2014, background): “Communities and tribes represent the aggregate dimension of customer agency and have the power and abilities to exploit specific co-creation opportunities (Kozinets et al., 2008; Prahalad and Ramaswamy, 2003).”
Smart technologies for personalized experiences: a case study in the hospitality domain (2015, background): “In recent years, technological developments have caused a transformation in that they have opened new opportunities for how tourism and hospitality experiences can be created (Tussyadiah and Fesenmaier 2009; Wang et al. 2012).”
On the relationships among brand experience, hedonic emotions, and brand equity (2015, background): “Fierce competition in themarketplace hasmade products and services commoditized and less competitive (Pine and Gilmore, 1998; Prahalad and Ramaswamy, 2003).”
Entrepreneurial ecosystem research: present debates and future directions (2018, unknown): “In this context, digitization plays a fundamental role in enabling new ventures to re-invent the way in which they create, capture and deliver value (Autio et al. 2017; Prahalad and Ramaswamy 2003; Urbinati et al. 2018) within an EE.”
Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012, methodology): “The initial conceptualization of RM and the recent work, ideas, and writings of Prahalad and Ramaswamy (2000, 2002, 2003, 2004) and Vargo and Lusch (2004, 2008) imply that the domain of RM should encompass a focus beyond purchase.”
The Influence of Tourist Experience on Perceived Value and Satisfaction with Temple Stays: The Experience Economy Theory (2015, result): “This is in spite of the fact that conceptual research on the relationship between experience and perceived value has been noted (Oh et al., 2007; Pine & Gilmore, 1998; Prahalad & Ramaswamy, 2003).”
Co-creation experiences: The next practice in value creation (2004, background): “We are suggesting a totally different process—one that involves individual consumers on their terms—a broad challenge that business leaders must face (Prahalad & Ramaswamy, 2003).”
The Relationship between Innovative Work Behavior on Work Role Performance: An Empirical Study (2014, background): “Organizations need to inculate an innovative mindset among its employees to deliver more value creation in order to sustain its longer term survival and success (Prahalad and Ramaswamy, 2012).”
Co-creation of tourist experiences: a literature review (2018, background): “…(Grissemann & StokburgerSauer, 2012; Jager, 2009; Mehmetoglu & Engen, 2011; Morgan et al., 2009; Neuhofer & Buhalis, 2012; Neuhofer et al., 2012; Prahalad & Ramaswamy, 2003, 2004; Zhang & Chen, 2008) and that is why it requires attention from management and marketing thinking, both at the…”