Iryna Pentina

Marketing · 2018–2022

A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Iryna Pentina trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Venkatram Ramaswamy
  2. S. Douglas
  3. Arch G. Woodside
  4. Hsu-Hsien Chi
  5. Géraldine Michel
  6. Bernard Jim Jansen
  7. Kristine L. Nowak
  8. Andreas M. Kaplan
  9. V. Venkatesh
  10. Jonah A. Berger

Who trusts Iryna Pentina overall

  1. Leonardo Banh

Papers from Iryna Pentina's perspective

Ordered by how strongly the researchers Iryna Pentina trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
  2. Consumer engagement in a virtual brand community: An exploratory analysis
  3. Brand‐consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue
  4. Co-creation experiences: The next practice in value creation
  5. What Drives Immediate and Ongoing Word of Mouth?
  6. Sustaining the luxury brand on the Internet
  7. Twitter power: Tweets as electronic word of mouth (J. Assoc. Inf. Sci. Technol.)
  8. Social Media Metrics — A Framework and Guidelines for Managing Social Media
  9. Customer Engagement: Exploring Customer Relationships Beyond Purchase
  10. From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”

Their papers