Kara Chan

Marketing · 2003–2013

A researcher in the Science corpus: 5 papers; trusts 5 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

Whom Kara Chan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Marsha L. Richins
  2. T. Kasser
  3. M. F. Ji
  4. E. Flouri
  5. Alan J. Bush
  6. Kineta Hung
  7. Richard M. Ryan
  8. Boonghee Yoo

Who trusts Kara Chan overall

  1. Paul Schrodt
  2. Paul L. Witt
  3. Saeed Pahlevan Sharif
  4. Joe Phua
  5. Justin Paul
  6. Amber S. Messersmith
  7. Tahir Islam

Papers from Kara Chan's perspective

Ordered by how strongly the researchers Kara Chan trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Exploring the relationship between mothers' and fathers' parenting practices and children's materialist values
  2. Frugality, Generosity, and Materialism in Children and Adolescents
  3. Materialistic values: Their causes and consequences.
  4. Sports Celebrity Influence On The Behavioral Intentions Of Generation Y (Journal of Advertising Research)
  5. Developing and validating a multidimensional consumer-based brand equity scale
  6. Assessing Celebrity Endorsement Effects in China (Journal of Advertising Research)
  7. Understanding Materialism Among Youth
  8. Celebrity endorsement, brand credibility and brand equity
  9. Sponsorship portfolio as a brand-image creation strategy
  10. Evaluating responses to celebrity endorsements using projective techniques

Their papers