Materialism and Social Comparison among Adolescents

By Kara Chan, Gerard Prendergast. 2007

226 citations recorded by the source corpus.

Materialism and social comparison are important issues, especially in a Chinese context, and especially amongst adolescents. In this paper a theoretical model of the endorsement of materialistic values and social comparison by adolescents was proposed and tested. A survey of secondary school students in Hong Kong revealed normative peer influence and peer communication were positive predictors of social comparison with friends. In addition, motivation for advertisement viewing was a positive predictor of social comparison with media figures. Social comparison with friends and with media figures were both positive predictors of materialism. The implications are discussed, with recommendations for further research.

Subfields: Experimental and Cognitive Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/d41a32d068163d4950179d2ee1939e7d852de8d6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

In Literature and Literary Theory

In Marketing

Citations in the corpus

Buying to Blunt Negative Feelings: Materialistic Escape from the Self (2016, background): “Adolescents also report a higher willingness to accept and internalize the information they receive (Chan & Prendergast, 2007).”
Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat (2017, background): “Attention to social comparison refers to one’s sensitivity to others’ reactions with regards to his or her own behavior (Lennox and Wolfe, 1984), and has been found to significantly impact peer influence on SNSs (Chan and Prendergast, 2007; Mandel et al., 2006).”
Heavy social networking and online compulsive buying: the mediating role of financial social comparison and materialism (2021, background): “Subsequently, to own material possessions of their peers or celebrities from SNSs (Chan & Prendergast, 2007; Chan et al., 2015), such materialistic values, in turn, to push them to buy more products and services with many of them consider as compulsive consumption (Dittmar, 2005; Dittmar et al.,…”