Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea

By Young-Sook Moon, Kara Chan. 2005

97 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1dd28fb368124e1d54f7ec7262c73d781ab245f8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Nizar Souiden
2. Frank Pons
3. Jin-Soo Lee
4. Bouthaina M’Saad
5. Henry Tsai
6. Heesup Han

In Social Psychology

1. Nizar Souiden
2. Frank Pons

In Sociology and Political Science

1. Nizar Souiden
2. Jin-Soo Lee
3. Henry Tsai

Citations in the corpus

• Travel photos : motivations, image dimensions, and affective qualities of places (2014, background): “Such research has been conducted in advertising (Moon & Chan, 2005) and may be applied to tourism social media, too.”
• A Cross-Cultural Analysis of Consumers’ Conspicuous Consumption of Branded Fashion Accessories (2011, background): “Likewise, Moon and Chan ( 2005 ) stipulate that, in order for them to show power and acquire symbols of social status, individuals belonging to societies that score high on the power distance dimension are inclined to conspicuously consume branded items.”