Impact of celebrity endorsement in advertising on brand image among Chinese adolescents

By Kara Chan, Y. Ng, Edwin K. Luk. 2013

226 citations recorded by the source corpus.

How researchers see this paper

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The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017, unknown): “Evidently, there is a positive correlation between attitude and credible endorsers as well as purchase intention (Chan et al. 2013).”
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2018, background): “Researchers have been concerned with celebrity endorsement that has positive effects on brand awareness and loyalty (Miller and Laczniak, 2011), attitudes toward advertising messages (Silvera and Austad, 2004), brand attitudes (Till et al., 2008), and brand awareness (Chan et al., 2013).”
Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention? (2018, background): “It has been stated in multiple studies that similarity between the celebrity image and the brand image increases PI toward that brand (Atay, 2011; Bejaoui et al., 2012; Farhat & Khan, 2011; Hemamalini & Kurup, 2014; Koo et al., 2013; Korchia and Fleck, 2006; Seimien_ e & Jankovi c, 2014; Lynch & Sch”