Social comparison, imitation of celebrity models and materialism among Chinese youth

By Kara Chan, Gerard Prendergast. 2008

143 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/7d2a4b7075b7a07a5a0cb0df1fab5a7000ab879f

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In Gender Studies

1. Kara Chan

In Literature and Literary Theory

1. Kara Chan

In Marketing

1. Kara Chan

Citations in the corpus

• A content analysis study of the use of celebrity endorsers in magazine advertising (2013, background): “a study by Chan and Prendergast (2008) of young people aged 15–24 living in Hong Kong found that peer communication and susceptibility to peer influence were positively related to engagement in social comparison.”
• Impact of celebrity endorsement in advertising on brand image among Chinese adolescents (2013, background): “The survey also found that imitation of celebrity and social comparison with media celebrities were positive correlates of the endorsements of materialistic values (Chan and Prendergast, 2008).”