Sports Celebrity Influence On The Behavioral Intentions Of Generation Y

By Alan J. Bush, C. A. Martin, Victoria D. Bush. Journal of Advertising Research, 2004

486 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8f1feef3f85c7fda5126d49f77843e730fb3eec5

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Citations in the corpus

Celebrity influences on consumer decision making: new insights and research directions (2019, background): “For example, research evidence suggests that sports celebrities can shape consumers’ buying preferences and intentions beyond their specific sporting expertise (Bush et al., 2004; Cai, Chen, & Fang, 2007; Chen, Wang, & Xie, 2011; Martin & Bush, 2000).”
The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017, background): “, 2011); (2) this group has long been the target of companies aiming to develop brand relationships, and is particularly favored by marketing scholars (Bush et al., 2004).”
Parasocial Interaction With Liked, Neutral, and Disliked Characters on a Popular TV Series (2010, background): “In recent years, increasing attention has been paid to celebrities' influence on the media audience, especially young people's attitudes and behavior (eg, Boon & Lomore, 2001 ; Brown et al, 2003 ; Bush, Martin, & Bush, 2004 ).”
To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands (2009, unknown): “Among the most popular celebrity endorsers are athletes, coaches, and other sports personalities (Bush, Martin, & Bush, 2004).”
Celebrity endorsements: a literature review and research agenda (2016, background): “There are two studies that support the notion that celebrity endorsements lead to positive brand effects as a result of role model influence (Bush, Martin, and Bush 2004; Rossiter and Smidts 2012) and it has also been shown that low visibility (i.e., the celebrity is not well known) has a negative…”
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents (2013, background): “Adolescent consumers have significant potential purchasing power (Bush et al., 2004).”
The influence of public self‐consciousness and materialism on young consumers' compulsive buying (2008, background): “Generation Y has been characterized as media and internet savvy, fashion trendsetters, receptive to new products, and having potential for becoming lifetime customers ( Bush et al. , 2004”
‘‘Bend it like Beckham’’: the influence of sports celebrities on young adult consumers (2010, result): “This study replicates and extends Bush et al. (2004)”