Elena Delgado-Ballester

Marketing · 2009

A researcher in the Science corpus: 1 paper; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Elena Delgado-Ballester trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Devon DelVecchio
  2. Indrajit Sinha
  3. D. Hardesty
  4. Aradhna Krishna
  5. W. O. Bearden

Papers from Elena Delgado-Ballester's perspective

Ordered by how strongly the researchers Elena Delgado-Ballester trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level
  2. A Meta-Analysis of the Impact of Price Presentation on Perceived Savings
  3. Coupons in context: discounting prices or decreasing profits?
  4. Deal‐prone consumers' response to promotion: The effects of relative and absolute promotion value
  5. The differential processing of price in gains and losses: the effects of frame and need for cognition
  6. Consumers' perceptions of promotional framing of price
  7. A reference price model of brand choice for frequently purchased products.
  8. The Construction of Preference: Constructive Consumer Choice Processes
  9. How Far Can a Brand Stretch? Understanding the Role of Self-Construal
  10. CHAPTER EIGHT. Fairness as a Constraint on Profit Seeking: Entitlements in the Market

Their papers