Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level

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Effectiveness of price discounts and premium promotions (2009, methodology): “The one-item promotional benefit level manipulation check employed by Hardesty and Bearden (2003) was included for both conditions (price discount and premium).”
When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts (2012, unknown): “Moreover, the empirical evidence for this speculation is mixed at best, with bonus packs being preferred in some settings and price discounts being preferred in others (Diamond 1992; Hardesty and Bearden 2003; Mishra and Mishra 2011).”
The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions (2004, background): “Prior researchers have demonstrated that heuristic cues are likely to be used when price promotions (Grewal, Marmorstein, & Sharma, 1996; Hardesty & Bearden, 2003) or bonus pack promotions (Hardesty & Bearden, 2003) are large.”