Has Revenue Management become Acceptable?

By Sheryl E. Kimes, Jochen Wirtz. 2003

275 citations recorded by the source corpus.

Subfields: General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/d67f7590f98927c40f21b5780aeb15acff2e91a2

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Citations in the corpus

Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry. (2011, background): “Kimes and Wirtz (2003a) studied the fairness perceptions of six RM practices in the golf industry and they examined perceived fairness of RM in the restaurant industry (Kimes and Wirtz, 2002, 2003b).”
An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector (2007, background): “Since that time, revenue management has been widely adopted in other service industries across the globe, such as the hotel, cruise-line and car rental industries ( Kimes and Wirtz, 2003”
Whither Services Marketing? (2004, background): “The most commonly discussed applications relate to management of waiting lines (Durrande-Moreau and Usinier 1999; Jones and Peppiatt 1996; Kostecki 1996; Rossiter 2003) and shaping customers’ decisions on when to use a service (Lovelock 1984; Kimes and Wirtz 2003).”
Hotel revenue management and the Internet: the effect of price presentation strategies on customers' willingness to book. (2009, background): “Customers’ perceptions of the fairness of revenue management pricing and related rate fences have been found to be affected by the amount of information disclosed to customers (Choi and Mattila, 2003; Kimes, 1994), the framing of prices, with customers perceiving economically equivalent pricing sche”
Behavioral Consequences of Overbooking Service Capacity (2007, background): “Many service companies, especially in the transporta-tion and hospitality sectors, use “revenue manage-ment systems” (also referred to as “yield management systems”) to maximize the revenue they generate from a current service offer (e.g., Kimes and Chase 1998; Kimes and Wirtz 2003).”
The Moderating Role of Familiarity in Fairness Perceptions of Revenue Management Pricing (2007, methodology): “Perceived fairness has been shown to be affected by the framing of an RM practice, whereby customers perceive economically equivalent pricing schedules as fairer when expressed as discounts rather than surcharges (Kahneman and Tversky 1979; Kimes and Wirtz 2003a).”