Credibility, Emotion or Reason?

By O. Maathuis, J. Rodenburg, D. Sikkel. 2004

89 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/663e4c7888939a725397646fdfd5d6a15350a566

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Xuehua Wang
2. Zhilin Yang
3. M. Faraoni
4. Enrique Bigné Alcañiz
5. David Martín-Consuegra
6. Estrella Díaz
7. Rubén Chumpitaz Caceres
8. R. C. Pérez

In Organizational Behavior and Human Resource Management

1. David Martín-Consuegra
2. Rubén Chumpitaz Caceres
3. Xuehua Wang
4. Zhilin Yang
5. Silvia Ranfagni

In Strategy and Management

1. Zhilin Yang
2. Silvia Ranfagni

Citations in the corpus

• Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image (2010, background): “Some authors (Keller and Aaker, 1992; Maathuis et al., 2004; Ohanian, 1990), inspired by McGuire’s (1985) source attractiveness model, consider attractiveness a dimension within the source credibility construct, rather than independent of it.”
• Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model (2018, methodology): “Building on the brand image framework of, Martínez and Pina (2009), six items were included in the questionnaire.”
• The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image (2010, background): “Brand image is different from brand credibility in that what matters to brand image is the strength, favorability, and uniqueness of brand associations (Keller, 2008), while brand credibility is concerned with whether consumers perceive that a brand possesses relevant expertise, trustworthiness, and”