The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities

By Christy M. K. Cheung, Matthew K. O. Lee, Neil Rabjohn. Internet Research, 2008

1,518 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c615704cd68c7b93657e9034900c99ddb7b0eb2e

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Citations in the corpus

Conceptualising electronic word of mouth activity: An input‐process‐output perspective (2011, background): “Referring to past literature, WOM is more effective than other marketing tools and conventional advertising media (Cheung et al., 2008; Engel et al., 1969; Katz and Lazarfeld, 1955).”
"Highly Recommended!" The Content Characteristics and Perceived Usefulness of Online Consumer Reviews (2011, methodology): “Using Cook’s D (critical value: 4/N), 11 cases were identified as outlying cases and, hence, omitted from further analysis.”
“Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content (2013, background): “This finding is consistent with the results of earlier studies on the relationship between source credibility and disposition toward information (Lafferty and Goldsmith 1999; Kerstetter and Cho 2004; Cheung, Lee, and Rabjohn 2008; Jin et al. 2009).”
Positive and negative word of mouth (WOM) are not necessarily opposites: A reappraisal using the dual factor theory (2020, background): “This supposition is also grounded in the previously identified positive association between information quality-related factors and WOM, in particular (e.g., Cheung et al., 2008), and the authenticity of a brand and PWOM in general (Morhart et al., 2013).”
How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions (2014, background): “That is, the evaluation of a source’s credibility defines the expected value of information provided by it (Cheung, Lee, and Rabjohn 2008).”
Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites (2019, methodology): “, 2009), whereas many other researchers have held that argument quality is based on the qualities of the received information (such as “complete,” “accurate,” or “timely”) (Cheung et al., 2008; Filieri & McLeay, 2014; Sussman & Siegal, 2003).”
When do consumers buy online product reviews? Effects of review quality, product type, and reviewer's photo (2014, background): “Similarly, Cheung, Lee, and Rabjohn (2008) surveyed the participants in an online community that offers consumer rankings of and feedbacks on the restaurants in Hong Kong, and reported that perceived relevance and comprehensiveness of consumer reviews were positively associated with perceived…”