J. Pérez

Marketing · with Salinas · 2009

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 7 researchers here, as inferred from the citation graph.

Subfields

Whom J. Pérez trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. S. Czellár

Who trusts J. Pérez overall

  1. Muneer Alrwashdeh
  2. David Martín-Consuegra

Papers from J. Pérez's perspective

Ordered by how strongly the researchers J. Pérez trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Effects of Extensions on the Family Brand Name: An Accessibility‐Diagnosticity Perspective
  2. The impact of brand extensions on brand personality: experimental evidence
  3. Consumer attitude toward brand extensions : An Integrative Model and Research Propositions
  4. Brand Equity Dilution
  5. The impact of parent brand attribute associations and affect on brand extension evaluation
  6. Threats to the External Validity of Brand Extension Research
  7. The Influence of Positive Mood on Brand Extension Evaluations
  8. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
  9. A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products
  10. The Social Identity Theory of Intergroup Behavior.

Their papers