The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption

By Ismail Erkan, Chris Evans. Computers in Human Behavior, 2016

1,189 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d678c0970c05d61bc6fe11d29e61ce9988e7ad09

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In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites (2019, background): “…of eWOM adoption in determining consumer intention, this study proposes that eWOM adoption plays a mediating role in the effects of eWOM usefulness and credibility on purchase intention. eWOM adoption benefits e- vendors by turning the recommendations on SNSs into purchases (Erkan & Evans, 2016).”
Social media in marketing: A review and analysis of the existing literature (2017, background): “Articles that have examined how social media could predict consumer behaviour as a source of information (i.e. Hamilton et al., 2016; Zhu et al., 2016; Erkan and Evans, 2016; Patino et al., 2012; Wang et al., 2012).”
The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective (2020, result): “The results of the study by Erkan and Evans (2016) indicate that the information provided through eWOM shows a relationship with consumer behavior, having a positive impact on the purchase intention (Wang, Lin, and Spencer 2019).”
Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2017, background): “The effectiveness of eWOM on consumers' attitudes and behavioural intentions is determined, to some degree, by the perceived credibility of eWOM communicators (Erkan & Evans, 2016; Reichelt, Sievert, & Jacob, 2014).”
Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model (2018, positive): “Previous research (Erkan & Evans, 2016) explored the use of different types of social media regarding eWOM; however, this research is a pioneer in the analysis of the moderating effect of social media activity on the relationship between brand credibility, brand image and purchase intention.”
MODEL PERCEIVED RISK AND TRUST: E-WOM AND PURCHASE INTENTION (THE ROLE OF TRUST MEDIATING IN ONLINE SHOPPING IN SHOPEE INDONESIA) (2021, background): “These results correspond to the (Erkan & Evans, 2016) ewom has a positive and significant influence on purchase intention.”
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog (2018, background): “In addition, social media websites provide opportunities for consumption-related conversations among peers (Erkan and Evans 2016) and for capturing more information outside of educational contexts (Yu et al. 2010).”