Measuring Affective Advertising: Implications of Low Attention Processing on Recall

By R. Heath, A. Nairn. Journal of Advertising Research, 2005

103 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/fb5319611fed2c5ca2bc719a06228c6e49dbae6f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Vasiliki Vamvaka
2. C. Botsaris
3. C. Fine
4. A. Nairn

In Marketing

1. Vasiliki Vamvaka
2. C. Botsaris
3. C. Fine
4. A. Nairn

In Social Psychology

1. C. Fine
2. A. Nairn

Citations in the corpus

• Who’s messing with my mind? (2008, background): “As Heath and Nairn (2005) pointed out recently, when Vance Packard’s Hidden Persuaders came out in the late 1950s, one response of the advertising industry was to claim ‘There are no hidden persuaders.”
• Attitude Toward Entrepreneurship: Structure, Prediction from Behavioral Beliefs, and Relation to Entrepreneurial Intention (2016, background): “…attitudes are based on calculative considerations of the advantageous or disadvantageous outcomes of a certain behavior, and as such, they are more vulnerable to external incentives and can be more easily invalidated and changed (Fernandes and Proença 2013; Heath and Nairn 2005; LaBarge 2007).”