Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

By Rik Pieters, M. Wedel. 2004

1,012 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/024abadb72c44848321c7148728a248c385c1503

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Antonio Rangel
2. Rick T. Wilson
3. Colin F. Camerer
4. B. Till
5. Rosemarie Nagel
6. Elena Reutskaja
7. Daniel W. Baack
8. Jorge Henrique Caldeira de Oliveira

In Marketing

1. Rick T. Wilson
2. Daniel W. Baack
3. B. Till
4. N. Scott
5. Shanshi Li
6. Gabrielle Walters
7. Vincenzina Caputo
8. Ko de Ruyter

In Social Psychology

1. N. Scott
2. Gabrielle Walters
3. Shanshi Li
4. Antonio Rangel
5. Colin F. Camerer
6. Rosemarie Nagel
7. João Guerreiro
8. Philippe Kitchen

Citations in the corpus

• The effect of involvement on visual attention and product choice (2015, background): “Further, most studies that do use eye-tracking focus on print advertising (Pieters and Warlop, 1999; Pieters and Wedel, 2004) rather than POP displays, where most consumer decisions are finalized.”
• Creativity, attention and the memory for brands: an outdoor advertising field study (2015, methodology): “The measurements for all of the top-down factors were replicated based on the procedures outlined by Pieters and Wedel (2004), which utilize a separate group of respondents from the same population to assess each of the three top-down factors: brand familiarity, product involvement, and product moti”
• Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. (2014, neutral): “…(c) electrodermal response registration (for a review see Lajante, Droulers, Dondaine, & Amarantini, 2012); (d) eye tracking (Wedel & Pieters, 2000; Pieters & Wedel, 2004; Ramsøy, Friis-Olivarius, Jacobsen, Jensen & Skov, 2012); (e) heart rate registration (Micu & Plummer, 2010); and (f) facial…”
• IMC antecedents and the consequences of planned brand identity in higher education (2017, methodology): “Brand elements and planned brand identity Brand elements have a central role in the communication process (Pieters and Wedel, 2004, p. 36).”
• Using Reading Times and Eye-Movements to Measure Cognitive Engagement (2015, background): “For example, comparing the average reading speed of different classrooms of children on a piece of text is unlikely to be informative, because the variance between individuals will be large and the fine-grained detail will be lost.”