Neural correlates of behavioral preference for culturally familiar drinks.

By Samuel M. McClure, Jian Li, Damon Tomlin, Kim S. Cypert, Latané M. Montague, P. R. Montague. Neuron, 2004

1,280 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Nutrition and Dietetics, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/4315353c776a201f02b2659b694b77c3679c95f7

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In Experimental and Cognitive Psychology

In Nutrition and Dietetics

In Sensory Systems

Citations in the corpus

What can advertisers learn from neuroscience? (2007, background): “Widespread attention has been given to a comparison of colas in an fMRI study by McClure et al. (2004).”
Neural predictors of purchases. (2007, background): “Both men and women who taste preferred versus nonpreferred drinks also show greater MPFC activation (McClure et al., 2004).”
Reinforcement learning in the brain (2009, background): “…subjective preferences) have been associated with activations in areas such as the ventromedial prefrontal cortex and the orbitofrontal cortex (e.g. Knutson, Fong, Adams, Varner, and Hommer (2001), Knutson et al. (2003), McClure et al. (2004) and O’Doherty, Deichmann, Critchley, and Dolan (2002)).”
Neuroethics of neuromarketing (2008, background): “An article in The Nation called it ‘‘the most alarming invention since Mr. Gatling invented his gun’’ and The New Yorker stated that ‘‘minds had been entered and broken’’ (Moore, 1982).”
On the Use of Neuropyhsiological Tools in IS Research: Developing a Research Agenda for NeuroIS (2012, background): “…focused on calculative and emotional decision-making under different conditions (Sanfey et al. 2006), such as balancing rewards and risks (e.g., McClure et al. 2004a), managing uncertainty, risk, and ambiguity (e.g., Huettel et al. 2005; Krain et al. 2006), and assessing various utility…”
Social cognitive neuroscience: a review of core processes. (2007, background): “Together , these processes contribute to a coherent social world in which individuals continuously make adjustments to conform to the norms of other individuals and society more generally.”