Martin Fraering
Marketing · 2006–2013
A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 19 citations into it
- Organizational Behavior and Human Resource Management — 19 citations into it
- Sociology and Political Science — 7 citations into it
- Information Systems and Management — 5 citations into it
Whom Martin Fraering trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Robert Kozinets
- Øyvind Helgesen
- Galen T. Trail
- H. Kwon
- R. Chitturi
- Rebekah Russell–Bennett
- Sugato Chakravarty
- Jane Kolodinsky
Who trusts Martin Fraering overall
Papers from Martin Fraering's perspective
Ordered by how strongly the researchers Martin Fraering trusts endorse each paper. Same corpus, a different order for every researcher.
- Consumer attitude and the usage and adoption of home‐based banking in the United Kingdom
- The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
- Involvement, satisfaction, and brand loyalty in a small business services setting
- Customer satisfaction and retail banking: an assessment of some of the key antecedents of customer satisfaction in retail banking
- The role of emotion in explaining consumer satisfaction and future behavioural intention
- An empirical investigation of customer satisfaction and loyalty across two divergent bank segments
- The adoption of electronic banking technologies by US consumers
- Contact management and customer loyalty
- Are Multiple Points of Attachment Necessary to Predict Cognitive, Affective, Conative, or Behavioral Loyalty?
- Are Loyal Customers Profitable? Customer Satisfaction, Customer (Action) Loyalty and Customer Profitability at the Individual Level
Their papers
- Beyond loyalty: customer satisfaction, loyalty, and fortitude (2013) — 150 citations
- Sense of community: an exploratory study of US consumers of financial services (2006) — 145 citations