Involvement, satisfaction, and brand loyalty in a small business services setting

By Rebekah Russell–Bennett, Janet R. Mccoll-Kennedy, L. Coote. 2007

431 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1807faaeba5804d1bb5b4e39563b66962fcaf56e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Arun Kumar Kaushik
2. Martin Fraering
3. Marloes van Asperen
4. P. de Rooij
5. Vikas Kumar
6. T. Lee
7. Yunhi Chang
8. Michael S. Minor

In Organizational Behavior and Human Resource Management

1. Yunhi Chang
2. Arun Kumar Kaushik
3. Martin Fraering
4. Marloes van Asperen
5. P. de Rooij
6. Vikas Kumar
7. T. Lee
8. Michael S. Minor

In Sociology and Political Science

1. Y. Shen
2. Yunhi Chang
3. Arun Kumar Kaushik
4. Martin Fraering
5. Marloes van Asperen
6. P. de Rooij
7. Vikas Kumar
8. T. Lee

Citations in the corpus

• Engagement-Based Loyalty: The Effects of Social Media Engagement on Customer Loyalty in the Travel Industry (2018, background): “Russell-Bennett, McColl-Kennedy, and Coote (2007) argue that attitudinal loyalty consists of commitment to a brand and the intention to repurchase the brand.”
• Beyond loyalty: customer satisfaction, loyalty, and fortitude (2013, background): “And a positive relationship has been observed between overall satisfaction and attitudinal loyalty (Bodet, 2008), as well as customer satisfaction and loyalty (Pollack, 2009), congruity and brand loyalty (Sirgy and Lee, 2008), and purchase satisfaction and attitudinal loyalty (Russell-Bennett et al.”
• The influence of leisure involvement and place attachment on destination loyalty: Evidence from recreationists walking their dogs in urban parks (2013, background): “As for the attitudinal approach, attitudinal loyalty is thought to originate from a consumer’s attitude and behavioral intentions, which psychologically contributes to repeat purchases (Lee et al., 2007; Russell-Bennett et al., 2007).”
• Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions (2020, background): “through their desires and preferences (Atilgan et al., 2005; Russell-Bennett et al., 2007).”
• The influence of experiential marketing and activity involvement on the loyalty intentions of wine tourists in Taiwan (2012, background): “Also, category involvement significantly impacts purchase satisfaction in small-business service settings (Russell-Bennett, McColl-Kennedy, & Coote, 2007 ).”