Are Multiple Points of Attachment Necessary to Predict Cognitive, Affective, Conative, or Behavioral Loyalty?
By H. Kwon, Galen T. Trail, Dean S Anderson. 2005
176 citations recorded by the source corpus.
Subfields: Gender Studies, Literature and Literary Theory, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/ac15203c148334a53f4f8e86cd2a45e4c1067e08
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In Sociology and Political Science
Citations in the corpus
- Testing Models of Motives and Points of Attachment among Spectators in College Football (2009, unknown): “…now suggest that multiple points of attachment, rather than a unidimensional attachment-to-the-team, may exist (Funk, Mahony, Nakazawa, & Hirakawa, 2001; Kwon, Trail, & Anderson, 2005, 2006; Murrell & Dietz, 1992; Robinson et al., 2005; Robinson & Trail, 2005; Trail, Robinson, et al., 2003).”
- Identity crisis: a theoretical analysis of ‘team identification’ research (2017, unknown): “Commensurately, our purpose is to develop a framework that sets an agenda for understanding how role and group identification affect sport consumer behaviour .”
- Beyond loyalty: customer satisfaction, loyalty, and fortitude (2013, background): “An online bookstore and airline ticket-seller have also been studied (Harris and Goode, 2004), as well as a collegiate athletic program (Kwon et al., 2005).”