The Spread of Behavior in an Online Social Network Experiment

By Damon Centola. Science, 2010

2,670 citations recorded by the source corpus.

Subfields: Communication, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/1471511609f7185544703f0e22777a64c6681f38

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In Communication

In Statistical and Nonlinear Physics

Citations in the corpus

Quantifying Information Overload in Social Media and Its Impact on Social Contagions (2014, background): “In sociology, the “complex contagion” principle posits that repeated exposures to an idea are particularly crucial when the idea is in some way controversial or contentious (Centola 2010; Centola and Macy 2007).”
Characterizing the 2016 Russian IRA influence campaign (2018, background): “Social media have been proven to be an effective tool to influence individuals’ opinions and behaviors Aral and Walker (2012); Aral et al. (2009); Bakshy et al. (2011); Centola (2010, 2011) and some studies even evaluate the current tools to combat misinformation Pennycook and Rand (????).”
Anyone Can Become a Troll: Causes of Trolling Behavior in Online Discussions (2017, background): “Similarly, emotions and behavior can be transferred from person to person [6, 13, 31, 50, 89].”
Conducting behavioral research on Amazon’s Mechanical Turk (2011, neutral): “In fact, researchers from a variety of ﬁelds such as economics (Reiley, 1999; Hossain & Morgan, 2006), sociology (Salganik, Dodds, & Watts, 2006; Centola, 2010), and psychology (Nosek, 2007; Birnbaum, 2000) have used the internet to conduct behavioral experiments 1 .”
Sociology in the Era of Big Data: The Ascent of Forensic Social Science (2015, positive): “A fourth approach stems from human-computer interaction and uses experimentation to take advantage of large-scale, real-time manipulations of user experiences on social media platforms so as to identify causal relations (Centola 2010; Dodds et al. 2003; Salganik et al. 2006).”
Can Network Theory-Based Targeting Increase Technology Adoption? (2018, positive): “Centola (2010) provides experimental evidence that health behaviors diffuse more quickly through networks where links are clustered, consistent with complex contagion. Acemoglu et al (2011) highlights that when contagion is complex, highly clustered communities will need a seed placed in the communi”
Collective Response of Human Populations to Large-Scale Emergencies (2011, neutral): “Advances in this direction not only help redefine our understanding of information propagation [19] and cooperative human actions under externally induced perturbations, which is the main motivation of our work, but also offer a new perspective on panic [20,21,22,23] and emergency protocols in a dat”
The Diffusion of Microfinance (2013, neutral): “For experimental approaches to controlling for and analyzing the role of homophily in diffusion, see (26, 27).”
Network dynamics of social influence in the wisdom of crowds (2017, methodology): “Wetest these theoretical predictions using a web-based experimental design (27, 28).”
Testing Propositions Derived from Twitter Studies: Generalization and Replication in Computational Social Science (2015, background): “The hypothesis posits that repeated exposures to an idea are particularly crucial for adopting the idea [43, 44].”