Brendan James Keegan

Sociology and Political Science · 2017

A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Brendan James Keegan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Nina Michaelidou
  2. Kay Peters
  3. Andreas M. Kaplan
  4. Charu C. Aggarwal
  5. Nikoletta-Theofania Siamagka
  6. M. Saunders
  7. Yubo Chen
  8. Seshadri Tirunillai
  9. Donna L. Hoffman
  10. Mira Lee

Papers from Brendan James Keegan's perspective

Ordered by how strongly the researchers Brendan James Keegan trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Users of the world, unite! The challenges and opportunities of Social Media
  2. Can You Measure the ROI of Your Social Media Marketing
  3. Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (Marketing science (Providence, R.I.))
  4. Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
  5. Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (Information systems research)
  6. Social Media and Firm Equity Value (Information systems research)
  7. Electronic word of mouth (eWOM)
  8. We're all connected: The power of the social media ecosystem
  9. Introduction to the Special Issue - Social Media and Business Transformation: A Framework for Research (Information systems research)
  10. Opinion Mining and Sentiment Analysis

Their papers