Consumer – brand engagement on Facebook: liking and commenting behaviors

By Sertan Kabadayi, Katherine M. Price. 2014

285 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3faefdd2d38b1e8bc0e184212ee0cec230645170

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In Sociology and Political Science

Citations in the corpus

Consumer behavior in social commerce: A literature review (2016, background): “Category Component Construct Studies imulus Content characteristics Argument quality [7] Customized advertisements [70] Entertaining content [17,19] Information availability [70] Informational content [8,17,19,90] Links [86] Photograph [86] Position [19] Posts attractiveness [7] Posts popularity [7]”
Using Message Strategy to Drive Consumer Behavioral Engagement on Social Media (2018, background): “These actions represent an active form of brand engagement in which consumers take extra steps to interact with brand posts beyond mere exposure (Gummerus et al., 2012; Kabadayi and Price, 2014).”
Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention (2020, background): “Prior studies mainly examined CEB in the context of social network platforms such as Facebook (Dessart et al., 2015; Kabadayi and Price, 2014), leaving travel vlogs a fertile ground for academic research along this line.”
Influence of social media marketing communications on young consumers’ attitudes (2017, background): “Kabadayi and Price (2014) disclosed different types of individual and mass communication interaction on Facebook and personality traits influenced affective responses in the form of liking and comments among 269 Millennial respondents in the USA.”
Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites (2020, unknown): “However, in this study, it was argued that online social identification and friend liking reflect a high degree of similarities amongst members of the community within the SNSs (Rowley, 2004; Kabadayi and Price, 2014).”