Word of mouth and interpersonal communication: A review and directions for future research

By Jonah A. Berger. 2014

1,327 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6bee73003f073f462c27f4a37a718ef3251cbaaf

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Citations in the corpus

Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity (2018, background): “48) and word-ofmouth shapes content valence (Berger, 2014).”
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016, background): “For example, Tucker (2014) considers the trade-offs between well-targeted ads (that exploit often highly personal consumer data available to ﬁ rms) and consumer-perceived privacy invasion.”
Presidential Address: Social Transmission Bias in Economics and Finance (2020, neutral): “As discussed in Berger (2014), one possible reason for doing so is to maintain a reputation for providing useful information.”
Evaluating Facebook brand content popularity for service versus goods offerings (2017, background): “…Shannon &Weaver, 1949; Yadav & Pavlou, 2014) to understand how consumers process and respond to social media brand posts and rely on WOM psychological motivation theory to argue that saliency of motivations to transmit content instigates brand post popularity (Berger, 2014; Swani et al., 2017).”
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets ☆ (2017, methodology): “In addition, we draw on word-of-mouth (WOM) psychological motivation theory to argue that motivations need to be made salient for Facebook users in order for them to share content with their networks of friends and associates (Berger, 2014; Lovett, Peres, and Shachar, 2013).”
Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence (2016, background): “Consistent with this perspective, prior evidence has suggested that talking about positive experiences typically reflects favorably on the communicator because it may help improve recipients’ mood (Berger and Milkman 2012) and enable the communicator to avoid being perceived as a “Debbie Downer” (Be”
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities (2019, background): “Both product- and service-related WOM evaluations are shared through a social transmission process, like emotional contagion (Berger 2014).”
Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification (2018, background): “Since positive WOM reflects positive consumption experiences, it also presents consumers in a positive light (Angelis et al. 2012; Berger 2014).”