On Brands and Word of Mouth

By Mitchell J. Lovett, Renana Peres, Ron Shachar. 2013

490 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3ec232e9754e27e835eeb5179b4da46ef06279df

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Citations in the corpus

Investigating how Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions (2016, background): “This discrepancy is mostly due to our sample selection of brands; our exclusion of media properties (e.g., television shows) favors a relatively higher rate of offline WOM because such properties have particularly voluminous online WOM (Lovett, Peres, and Shachar 2013).”
Word of mouth and interpersonal communication: A review and directions for future research (2014, background): “, shirts rather than socks) get more word of mouth (Berger & Schwartz, 2011; Lovett et al., 2013).”
Talk Up or Criticize? Customer Responses to WOM About Competitors During Social Interactions (2014, unknown): “Recent research shows that 75% of WOM communications happen face to face and that other channels come a distant second (Lovett et al., 2013).”
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail (2020, result): “Prior studies have confirmed the relationship between CXs and WOM (Bilgihan, 2016; Keiningham et al., 2007; Klaus and Maklan, 2013; Klein et al., 2016; Maklan and Klaus, 2011).”
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019, background): “…and emotional framework in Figure 1 to study sharing or sharing intentions of non-advertising content (e.g., eWOM, Facebook posts, tweets, and sharing of news articles; see, e.g., Dubois, Bonezzi, and Angelis 2016; Lovett, Peres, and Shachar 2013; Phelps et al. 2004; Stieglitz and Dang-Xuan 2013).”
eWOM: Extant Research Review and Future Research Avenues (2016, background): “There is a relationship between consumer’s eWOM intention and social, emotional, and functional drivers (Lovett et al., 2013).”
Why do people use and recommend m-wallets? (2020, unknown): “Support for H8 was in line with prevailing research findings on the topic (e.g., Lovett et al., 2013; Berger and Schwartz, 2011).”
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016, background): “…another reason that our disproportionate focus on WOM is problematic is because the WOM literature does not regularly and conclusively demonstrate that online WOM is in fact different from of ﬂ ine WOM in ways that matter for marketing (a notable exception is Lovett, Peres, and Shachar [2013]).”
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets ☆ (2017, methodology): “In addition, we draw on word-of-mouth (WOM) psychological motivation theory to argue that motivations need to be made salient for Facebook users in order for them to share content with their networks of friends and associates (Berger, 2014; Lovett, Peres, and Shachar, 2013).”