Content strategies and audience response on Facebook brand pages

By Wondwesen Tafesse. 2015

159 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1d6e01e5109f68518663bf983201487351479dba

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Hazem Rasheed Gaber
2. K. Kooli
3. Rebecca Dolan
4. Mona Rashidirad
5. Len Tiu Wright
6. Hamidreza Shahbaznezhad

In Sociology and Political Science

1. Hazem Rasheed Gaber
2. K. Kooli
3. Rebecca Dolan
4. Mona Rashidirad
5. Len Tiu Wright
6. Hamidreza Shahbaznezhad

Citations in the corpus

• The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2021, background): “Likes, comments, shares Facebook Tafesse (2015) Empirical Brand posts about humorous items, artistic works, competitions, and events Significant effect on likes Likes, shares Facebook Non-significant on share Transactional content (Remunerative, brand resonance and sales promotion) Dolan,…”
• Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization (2019, background): “They can also include information about product specifications and technical knowledge about the product attributes (Tafesse, 2015).”