Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements

By Hao Li, Hui-Yi Lo. 2015

155 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c3c71172fd3463123330724fd4f4afa0df94557d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Margaret Jekanyika Matanda

In Marketing

1. Zahra Seyedghorban
2. H. Tahernejad
3. Margaret Jekanyika Matanda

In Sociology and Political Science

1. Margaret Jekanyika Matanda

Citations in the corpus

• Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension (2016, background): “Fourth, advertising managers would also benefit from paying more attention to the placement of ad content, as ads placement has been found to enhance brand recognition and willingness to accept Internet ads (Li and Lo 2014).”