AD SKEPTICISM: The Consequences of Disbelief
By Carl Obermiller, Eric R. Spangenberg, Douglas L. MacLachlan. 2005
536 citations recorded by the source corpus.
View Paper: https://www.semanticscholar.org/paper/a261b99317812805da03f096a98b52f864fc257b
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
- Esther Rozendaal
- E. V. van Reijmersdal
- Moniek Buijzen
- Karolina Tutaj
- Sophie C. Boerman
- Tae Hyun Baek
- Margaret Jekanyika Matanda
- Constantinos N. Leonidou
Citations in the corpus
- Why Narrative Ads Work: An Integrated Process Explanation (2017, background): “…a viewer believes that the information in an ad is truthful.2 It has been shown that ad credibility has a positive impact on consumers’ cognitive and affective responses and their behavioral intentions (Drake and Ritchie 2007; Obermiller, Spangenberg, and MacLachlan 2005; Yoo and MacInnis 2005).”
- Stay Away From Me (2012, background): “Obermiller, Spangenberg, and MacLachlan (2005) found that consumers with high skepticism like advertising less, rely on it less, and thus tend to avoid advertisements (e.g., more zipping through/ zapping television commercials).”
- Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension (2016, background): “In addition, consumer dissatisfaction, as well as a perceived lack of utility of an ad, or instances such as offering inadequate incentives, can lead to ad avoidance (Cho and Cheon 2004; Obermiller, Spangenberg, and MacLachlan 2005).”
- Are we measuring the same attitude? Understanding media effects on attitude towards advertising (2007, unknown): “…ATV and AG, and in view of the finding that ‘more skeptical consumers respond more positively to emotional appeals than to informational appeals’ (Obermiller et al., 2005), future research could examine how different execution of television adver- tising could influence both ATV and AG, and…”
- The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective (2015, background): “Consumers are notoriously sceptical of any advertising message (Obermiller et al., 2005); yet there are concerns that CSR in particular has become more of a public relations exercise and less of an endeavour to deliver social good.”
- Children's Responses to Advertising in Social Games (2013, background): “…the dislike of advertising) have been shown to automatically generate a negative affect when processing a specific advertisement, which in turn is transferred to the advertisement and advertised brand (MacKenzie and Lutz 1989; Obermiller, Spangenberg, and MacLachlan 2005; Zuwerink and Devine 2000).”