The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments

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Carryover Effects of Self-Control on Decision Making: A Construal-Level Perspective (2011, background): “…it is also likely to influence several other related constructs (e.g., regulatory focus [Pennington and Roese 2003], consumer prior knowledge [Hong and Sternthal 2010], power [Smith and Trope 2006], psychological distance variables [Trope and Liberman 2003], and mood and emotions [Agrawal…”
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019, background): “However, consumers’ familiarity or prior experiences with a product may affect brand evaluations (Hong and Sternthal 2010).”
Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension (2016, background): “Thus, consumers’ previous experience with an ad can explain their future behavior (Homer 2006; Hong and Sternthal 2010).”
Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback (2012, methodology): “Prior research used various paradigms to assess expertise , including the frequency of performing goal-related actions (Bettman and Park 1980; Kiel and Layton 1981), prior knowledge (Hong and Sternthal 2010), and formal training (Hutchinson 1983; for a summary, see Alba and Hutchinson 1987).”