Juha Munnukka
Marketing · 2016–2020
A researcher in the Science corpus: 2 papers; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 30 citations into it
- Sociology and Political Science — 29 citations into it
- Literature and Literary Theory — 14 citations into it
- Gender Studies — 12 citations into it
- Communication — 9 citations into it
- Organizational Behavior and Human Resource Management — 5 citations into it
Whom Juha Munnukka trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Juha Munnukka overall
Papers from Juha Munnukka's perspective
Ordered by how strongly the researchers Juha Munnukka trusts endorse each paper. Same corpus, a different order for every researcher.
- Parasocial Interaction: A Review of the Literature and a Model for Future Research
- Cues Filtered Out, Cues Filtered In: Computer-Mediated Communication and Relationships
- The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
- Forming Parasocial Relationships in Online Communities
- The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence
- Dimensions of Parasocial Interaction by Letter-Writers to a Popular Entertainment-Education Soap Opera in India
- Horton and Wohl Revisited: Exploring Viewers' Experience of Parasocial Interaction
- Self-Generated Versus Other-Generated Statements and Impressions in Computer-Mediated Communication (Communication Research)
- Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty