Michaël Korchia

Marketing · 2012

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Michaël Korchia trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. R. Batra
  2. B. Till
  3. Amanda B. Bower

Papers from Michaël Korchia's perspective

Ordered by how strongly the researchers Michaël Korchia trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Situational Impact of Brand Image Beliefs
  2. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
  3. Is Beauty Best? Highly versus Normally Attractive Models in Advertising
  4. Exploring the dimensions of ad creativity
  5. Multiple routes for social influence: The role of compliance, internalization and social identity.
  6. A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
  7. Got to Get You Into My Life: Do Brand Personalities Rub Off on Consumers?
  8. How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
  9. Determining Influential Users in Internet Social Networks
  10. Planning Marketing-Mix Strategies in the Presence of Interaction Effects

Their papers