Death to Dichotomizing

By Gavan J. Fitzsimons. 2008

473 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/c1c143c1769add830913d1c7ac73accc507b7c4f

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Citations in the corpus

Got to Get You into My Life (2009, unknown): “…after carrying the shopping bag as the dependent measure, with implicit self-theory (continuous variable), experimental condition (brand experience p 0, no brand experience p 1), and the interaction between implicit selftheory and experimental condition as independent variables (Fitzsimons 2008).”
A researcher's guide to regression, discretization, and median splits of continuous variables (2015, background): “s and Ng (2009), Dawson and Weiss (2012), Fitzsimons (2008), Iacobucci et al.”
Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power (2015, unknown): “…by splitting them at their median has been covered extensively, including in our own papers (e.g., Cohen, 1983; DeCoster, Iselin, & Gallucci, 2009; Fitzsimons, 2008; Humphreys, 1978; Humphreys & Fleishman, 1974; Irwin & McClelland, 2003; MacCallum, Zhang, Preacher, & Rucker, 2002; Maxwell &…”
The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice (2009, methodology): “…the2(x (1) p 4.29, p p .04). percentage of participants choosing Dasani as a function of the independent variables using the spotlight method (Fitzsimons 2008; Irwin and McClelland 2001), which is a technique that helps illuminate significant interactions at different levels of the…”
Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision (2009, methodology): “.05 ken and West 1991; Fitzsimons 2008) revealed that the mere presence (vs. absence) of the healthy option to the choice set increased the likelihood of choosing the least healthy option for individuals who were relatively high in SelfControl ( , , ).”
The Median Split: Robust, Refined, and Revived (2015, background): “Finally, contrary to McClelland et al.'s definition, most researchers and the literature would characterize median splits as more parsimonious (cf., Fitzsimons, 2008).”