Claudia Townsend

Marketing · 2012–2016

A researcher in the Science corpus: 6 papers; trusts 22 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 50 citations into it
• Social Psychology — 32 citations into it
• Cognitive Neuroscience — 28 citations into it
• Experimental and Cognitive Psychology — 27 citations into it
• General Decision Sciences — 17 citations into it
• Sociology and Political Science — 17 citations into it
• Organizational Behavior and Human Resource Management — 14 citations into it
• Applied Psychology — 13 citations into it

Whom Claudia Townsend trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. P. H. Bloch
2. B. Shiv
3. Barry Schwartz
4. Frederic Brunel
5. Andrew F. Hayes
6. Kristopher J Preacher
7. Leilei Gao
8. Yaacov Trope
9. L. Clark
10. Todd J. Arnold

Who trusts Claudia Townsend overall

1. Julio Sevilla
2. Daniel Mochon
3. Susan M. Broniarczyk
4. Meng Zhu
5. A. Chernev

Papers from Claudia Townsend's perspective

Ordered by how strongly the researchers Claudia Townsend trusts endorse each paper. Same corpus, a different order for every researcher.

1. Development and validation of brief measures of positive and negative affect: the PANAS scales.
2. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
3. Maximizing versus satisficing: happiness is a matter of choice. (Journal of Personality and Social Psychology)
4. Construal-Level Theory of Psychological Distance (Psychology Review)
5. The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety
6. Statistical mediation analysis with a multicategorical independent variable. (British Journal of Mathematical & Statistical Psychology)
7. The Urge to Splurge: A Terror Management Account of Materialism and Consumer Behavior
8. Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement
9. The Effect of Product Assortment Changes on Customer Retention
10. A wavelet tour of signal processing

Their papers

• The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services (2015) — 241 citations
• The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference (2016) — 94 citations
• Beyond "Pink It and Shrink It" Perceived Product Gender, Aesthetics, and Product Evaluation (2015) — 100 citations
• The "visual preference heuristic": The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload (2014) — 303 citations
• Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking (2013) — 457 citations
• Self-Affirmation through the Choice of Highly Aesthetic Products (2012) — 233 citations