The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety

By Cassie Mogilner, T. Rudnick, Sheena Iyengar. 2008

398 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/2cb0e3b0bc11d5b9972473d5a4bb8ab9d2cd3064

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Citations in the corpus

Does Variety Among Activities Increase Happiness (2016, background): “…and in line with prior research (Broniarczyk et al. 1998; Etkin and Ratner 2012, 2013; Etkin and Sela 2016; Galak et al. 2009; Hoch et al. 1999; Kahn and Wansink 2004; Mogilner et al. 2008; Redden 2008), these findings highlight that it is perceived (rather than actual) variety that really matters.”
Two Sides of the Same Coin (2012, background): “Experimental research shows that increasing the number of labels that classify a set of products leads to increased satisfaction with a person’s choice, even when the labels do not provide any information about the products (Mogilner, Rudnick, and Iyengar, 2008).”
There Are Plenty of Fish in the Sea: The Effects of Choice Overload and Reversibility on Online Daters’ Satisfaction With Selected Partners (2017, background): “For instance, individuals who could easily place their choices into categories (thus, reducing cognitive burden), experienced reduced choice overload effects (Mogilner et al., 2008).”
The "visual preference heuristic": The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload (2014, background): “More recently , Mogilner, Rudnick, and Iyengar (2008) demonstrated the " mere categorization effect, " that the number and content of category labels can affect perceptions of variety at the assortment stage and customer satisfaction at the choice stage.”
The Conflicting Choices of Alternating Selves (2010, background): “These results suggest that post-choice satisfaction is not only affected by factors such as the performance of the chosen and forgone items (Oliver, 1980; Szymanski & Henard, 2001; Tsiros, 1998) or the number and type of items in the choice set (Iyengar & Lepper, 2000; Mogilner et al., 2008; Sagi & ”
Choice overload: A conceptual review and meta-analysis (2015, background): “…of cases in which the published version of the paper did not report all of the data necessary to calculate effect sizes (Chernev, 2003a, 2006; Mogilner et al., 2008; Oppewal & Koelemeijer, 2005; Lin & Wu, 2006; Townsend & Kahn, 2014; Goodman & Malkoc, 2012; Morrin et al. (2012); Ketcham et…”
Evaluating Recommender Systems with User Experiments (2015, background): “Beyond this, the categorization of recommendations has not received much attention in academic research but consumer research literature [85, 103] suggests that categorization structures the user’s choice task, and helps to overcome choice overload.”
What Moderates the Too-Much-Choice Effect? (2009, result): “This is in contrast to the findings of Mogilner, Rudnick, and Iyengar (2008) , who found a too-much-choice effect for individuals with little knowledge and experience but not for experienced participants.”