Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement
By P. H. Bloch, Frederic Brunel, Todd J. Arnold. 2003
813 citations recorded by the source corpus.
Subfields: Cognitive Neuroscience, Marketing, Social Psychology
View Paper: https://www.semanticscholar.org/paper/360f35d41442b296232ac942435cdf309c541cd6
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Cognitive Neuroscience
- J. Zaichkowsky
- Ryan S. Elder
- M. Reimann
- Bernd Weber
- Carolin Neuhaus
- Claudia Townsend
- Nicola E. Stokburger‐Sauer
- Gavriel Salvendy
In Marketing
- Ryan S. Elder
- L. Zarantonello
- Bernd H. Schmitt
- Y. Limon
- L. Kahle
- Cindy Caldara
- U. Orth
- Claudia Townsend
In Social Psychology
- Aradhna Krishna
- Ryan S. Elder
- U. Orth
- Claudia Townsend
- Benedikt Schnurr
- Cindy Caldara
- Nicola E. Stokburger‐Sauer
- Alexandra Brunner-Sperdin
Citations in the corpus
- Product creativity: conceptual model, measurement and characteristics (2006, methodology): “The consumer attitudes were measured with item adjective pairs based on associated wording in literature (Cohen and Areni 1991, Ang and Low 2000, Gise and Cote 2000, Szymanski and Henard 2001, Bloch et al. 2003, Yun et al. 2003).”
- Consumer experience and experiential marketing: a critical review (2013, background): “Scale items include, for example, ‘‘I enjoy seeing displays of products that have superior design,’’ ‘‘being able to see subtle differences in product designs is one skill that I have developed over time,’’ or ‘‘when I see a product that has a really great design, I feel a strong urge to buy it’’ (B”
- The role of aesthetic taste in consumer behavior (2012, background): “The relationship between products and the relevance of product aesthetics ina consumer’s life was investigatedby, for instance, Bloch et al. (2003) , who developed a scale that measures individual differences in the centrality of visual product aesthetics (CVPA).”
- Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments (2016, background): “…evidence testifying to the importance of people’s chronic processing style in understanding how visual marketing information is processed and its consequent effects on consumer decision making (Bloch, Brunel, and Arnold 2003; Childers et al. 1985; Peck and Childers 2003; Wyer et al. 2008).”
- The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity (2017, background): “For example, consumers with a high centrality of visual product aesthetics (CVPA; Bloch et al. 2003) might be less influenced by the attractiveness of the context compared to those with a low CVPA.”