The "visual preference heuristic": The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload

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Choice overload: A conceptual review and meta-analysis (2015, background): “…a function of whether the assortments are presented in a visual or verbal format, whereby visual presentation is associated with less systematic processing and is more likely to lead to overload in the case of larger assortments compared to verbal (text-based) presentation (Townsend & Kahn, 2014).”
Gamified Information Presentation and Consumer Adoption of Product Innovations (2017, background): “…innovations are a key driver of firm performance (Banbury and Mitchell 1995; Henard and Dacin 2010), and one important determinant of their success is how firms choose to convey information about such innovations to consumers (Reinders, Frambach, and Schoormans 2010; Townsend and Kahn 2014).”
Scarcity Polarizes Preferences: The Impact on Choice among Multiple Items in a Product Class (2015, background): “Relatedly, research on luxury versus nonluxury assortment strategies has found that high-end retailers tend to display fewer items on their shelves than lower-end retailers (Kahn, Weingarten, and Townsend 2013; Townsend and Kahn 2014).”
Decision Difficulty in the Age of Consumer Empowerment (2014, background): “Recent research by Townsend and Kahn (2014) has shown that visual (vs.”