The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services

By Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend, R. Krishnan. 2015

241 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/983696b4300df31b8bfbdc41c08330b43a2001eb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Dhruv Grewal

In Marketing

1. Benedikt Schnurr
2. Colleen M. Harmeling
3. Robert W. Palmatier
4. Roland Schroll
5. Dhruv Grewal
6. Alexander Bleier
7. Stephanie Q. Liu
8. Huiling Huang

In Sociology and Political Science

1. Robert W. Palmatier
2. Benedikt Schnurr
3. Colleen M. Harmeling
4. Roland Schroll
5. Dhruv Grewal
6. Alexander Bleier

Citations in the corpus

• Humanizing Products with Handwritten Typefaces (2018, background): “…for their evaluations of functional products, leading to less favorable responses.5 With a product manipulation that primes a hedonic versus functional positioning through the product description (Dhar and Wertenbroch 2000; Roggeveen et al. 2015), we test whether the prior effects generalize.”
• Creating Effective Online Customer Experiences (2018, background): “Videos including human voices can serve as cues for human characteristics and influence perceptions of social presence and sensory appeal (Moon 2000; Roggeveen et al. 2015).”