Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking

By Rami N. Khushaba, Chelsea Wise, Sarath Kodagoda, Jordan J. Louviere, Barbara E. Kahn, Claudia Townsend. Expert systems with applications, 2013

457 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience

View Paper: https://www.semanticscholar.org/paper/f092209acf26d9f37380fad7788304ebcacea588

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi
3. Martin Meißner
4. Andrés Musalem
5. Joel Huber

Citations in the corpus

• Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies (2015, background): “An analysis of combined information indicated that the flavours and toppings of cookies were more important factors than their shape in determining the participants’ choice to purchase them (Khushaba et al., 2013).”
• Eye Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice (2016, background): “Another important task for future studies is to further investigate whether neuroscience methods (e.g., electroencephalography) can be used in combination with eye tracking to better understand attentional and decision processes (Khushaba et al. 2013).”